Billabong started out with ex- Maroubra surfer Gordon Merchant, who has now moved north to the Gold Coast where he found his best surfing spot at Golden Beach, Sunshine Coast. Gordon was a surfboard shaper and shaped the first surfboard with a tucked - under edge, he also created the first leg rope. Then in 1973 Gordon Merchant and his wife Rena Merchant started making handmade boardshorts in their home at Burleigh, from then on Billabong started.
Gordon then took his Billabong business to factories and warehouses and started producing more products that are tested by surfers. In the 80’s Billabong went international first shipping to California, Japan, New Zealand and Europe then fully licensing to ship to other countries. So many professional surfers worldwide started following and being a part of the Billabong journey. In the 90’s Billabong was well established and gained number one on Australian water’s and also in other countries, it’s still one of the best surf brands out there today. https://au.billabong.com/blog/post/history
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